GummiShot
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GummiShot, a revolutionary plant-based energy gummy from Santa Cruz Nutritionals, needed a comprehensive brand strategy and creative execution to establish itself as the first and only option in the growing plant-based energy gummy market.
GummiShot reached out to Dos Mundos to lead ongoing brand creative consultation as well as produce branded photo shoots, videos, sizzle reels, ad strategy and foundational designs for marketing materials. -
The agency delivered full content strategies with copy and design systems that increased overall conversion significantly across email, socials and in-store retail efforts. We also delivered a full brand audit with persona segmentation and strategies that they are continuing to execute on with successful results.
As the creative director, I collaborated with GummiShot's internal teams to ensure that all creative assets seamlessly integrated with their existing visual ecosystem. This resulted in a cohesive brand experience across all touch points.I led the creation of a range of deliverables such as refreshed brand guidelines, content creation, social platform assets, web banners for DTC, print media, package design, branded photoshoots, and sizzle reels.
During this project, I worked on over 50+ full-service digital marketing campaigns ensuring consistent brand messaging and a visually engaging experience for GummiShot's target audience.
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GummiShot's brand strategy and creative execution led to a significant increase in conversions across email, social media, and in-store retail efforts.
Gummishot became #1 Energy Gummy on Amazon, obtained 6 key distribution partnerships, and gained 1,000+ new national retailers carrying product by the end of our work with them.
Completed With:
Dos Mundos Creative
Role:
→ Creative Direction (including production)
→ Brand Identity (expansion)
→ Visual Design Ecosystem
→ Ad Campaign Design
→ Email Design
→ Content Creation
→ Packaging
Unknown to Amazon’s Top Choice Plant Based Gummy.
GummiShot is the first and only plant-based, naturally derived energy gummy on the market and the first DTC brand from Santa Cruz Nutritionals, the company that produces the majority of the gummy vitamins in Walmart as well as most of the other market-leaders in nutritional gummies. As a product of Santa Cruz Nutritionals, the product launched in 2021.
