Christopher Investment Company
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Christopher Investment Company needed a website with the ability to communicate all business verticals effectively to their target audience and elevate their brand image through a modern website.
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I collaborated directly with CIC's executives, exploring three design directions to ensure their vision was reflected in the final product.
I played a key role in designing a modern website that clearly communicated each of CIC's verticals, streamlining user experience and optimizing communication.I developed three distinct design approaches, successfully expanding CIC's visual language to create a strong and consistent brand identity.
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The new website and brand identity effectively communicated CIC's multifaceted business, improving brand perception and facilitating new business opportunities.
Completed With:
Dos Mundos Creative
Role:
→ Creative Direction
→ High Fidelity Wireframes (Figma)
→ Web Design (UI)
Where Life & Luxury Converge.
Christopher Investment Company (CIC) is a multi-billion dollar real estate firm encompassing property management, building services, and brokerage.
Inspiration: Inspired by CIC’s upcoming plans in the landscape of Austin, I took an unconventional approach to the representation of how architecture is normally presented. I focused on showcasing CIC’s materials, shapes within architecture, and earth tones within the initial web design. After reviewing with the client and their needs, I pivoted and created a second design with an update to a more traditional approach.
The second design focused on maintaining familiarity with its consumers and updating the original website to be more modern and contemporary. I accomplished the final design by refining their layout and selecting a typeface that could bridge the gap between past, present, and future within the company’s vision.
Final Web Design
Figma Wireframe Concept Selection
Other Figma Wireframe Concepts
