House of Reclamation
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House of Reclamation (HoR) offers transformative retreats and local support communities, empowering women on a journey of self-discovery. However, their existing "soft wellness" branding didn't reflect the impactful, honest approach that set them apart. The task was to create a powerful new brand identity for HoR, establishing "Retreat to Reclaim" as a sub-brand.
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I led the shift creatively from a “soft” wellness brand to the core identity of HoR, emphasizing radical honesty,
self-responsibility, and transformative experiences.”Retreat to Reclaim" was seamlessly integrated as a sub-brand within the overarching House of Reclamation identity.
I designed a new logo for House of Reclamation that visually captured the brand's strength and transformation focus. A comprehensive visual ecosystem was established for the website and social media, ensuring brand consistency and a powerful user experience. -
The new House of Reclamation brand identity clearly communicates the company's unique value proposition, attracting women seeking a deeper, more impactful path to self-discovery. The brand now visually reflects the transformative experiences and radical approach that differentiate HoR from its competitors.
Completed With: Dos Mundos Creative
Role:
→ Creative Direction
→ Brand Identity
→ Visual Design Ecosystem
→ Logo
→ Content Creation
→ Social Media Templates
→ Web Design (UI)
From Soft To Bold: Redefining A Brand for Radical Impact In Their Industry Of Wellness.
House of Reclamation is your space to reclaim who you are in this season of life and come home to yourself. Your safe haven in the way of local hand-holding circles and retreats near and far. Every gathering is an opportunity to be in physical proximity to like-souled women on the path of reclamation.
To discover and live into your most authentic, expressive and joyful self. To be seen, heard and held. To feel more free, whole and alive than ever before.
